PAKISTANI ROOTS. LONG ISLAND HOME.IN DEVELOPMENT · OPENING DETAILS TO COME
YASMIN’SPAKISTANI CAFE
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OUR FAMILY, YOUR TABLE

It starts
with Mom.

Yasmin’s is named after our mom. The feeling behind it comes from her kitchen.

Illustrated Yasmin portrait concept

MEET YASMIN

Her home cooking.
Our starting point.

Someone asking if you’ve eaten. A warm cup placed in front of you. Room for one more.

That’s the feeling we want to carry into Yasmin’s. Our mom’s Pakistani cooking is the starting point. Our family’s Long Island home gives it an everyday rhythm: coffee before work, a bagel in the morning, lunch on the go, and chai when there’s time to sit.

Mom shapes the recipes. Her son brings the idea together. Our family’s experience in the bagel business is part of the story, too.

You don’t have to know the names of the dishes to feel at home here. We’ll tell you what’s in them and help you find something you like.

“Have you eaten?”

THE QUESTION BEHIND THE CAFE.

WHAT WE WANT YOU TO FEEL

Familiar from
the first visit.

01

Food you understand.

Keep the Pakistani names. Explain the ingredients, flavor and spice in plain words. There’s always an easy place to start.

02

Care you can taste.

A focused menu, measured recipes and a cup that tastes the way you remember it.

03

A place for your people.

A quick stop on your own, lunch with a friend or a chai break with the whole family.

Original family story artwork showing Yasmin and her husband with cafe, family and bagel-shop references
ORIGINAL FAMILY STORY STUDY · ILLUSTRATIONS AND EARLY COPY SHOW THE BRAND IN DEVELOPMENT

A LITTLE MORE YASMIN’S

A little home, in the everyday.

Explore the food taking shape around the family story.

Meet the menu